Playgroundz Festival
Client: Playgroudz Festival
Logo Design： Dali Zhang
Rebranding: Goodstuff Studio
Year: 2020
Category: Rebranding, Visual Identity
Our goal is to help PLAYGROUNDZ become a music festival that deeply connects with nature and inspires the urge to dance.
"No labels or definitions, no sense of detachment, just a pure music environment where the human perceptual world is completely opened. The experience at PLAYGROUNDZ is a once-in-a-lifetime event, pure in nature without strong commercial purposes, allowing you to immerse yourself in the purest spirit of freedom for two days."
---MixMag China
Playgroundz is an electronic music festival focused on outdoor environments. It was first held in 2019 at Chongqing Wulong Xiannüshan National Forest Park. With magnificent sunset viewpoints and a large dome-shaped bonfire structure, Playgroundz creates a music experience that blends nature and culture for the participants.
In this project, Goodstuff was involved in brand concept development, brand positioning, and extending the brand's visual design. Based on the existing logo, we redesigned PLAYGROUNDZ's brand system, drawing inspiration from the shape of the letter "G," elements of dance and flames, merging the primal impulse to dance with the brand's DNA.
"No labels or definitions, no sense of detachment, just a pure music environment where the human perceptual world is completely opened. The experience at PLAYGROUNDZ is a once-in-a-lifetime event, pure in nature without strong commercial purposes, allowing you to immerse yourself in the purest spirit of freedom for two days."
---MixMag China
Playgroundz is an electronic music festival focused on outdoor environments. It was first held in 2019 at Chongqing Wulong Xiannüshan National Forest Park. With magnificent sunset viewpoints and a large dome-shaped bonfire structure, Playgroundz creates a music experience that blends nature and culture for the participants.
In this project, Goodstuff was involved in brand concept development, brand positioning, and extending the brand's visual design. Based on the existing logo, we redesigned PLAYGROUNDZ's brand system, drawing inspiration from the shape of the letter "G," elements of dance and flames, merging the primal impulse to dance with the brand's DNA.
我们的目标是帮助PLAYGROUNDZ成为一个与大自然深入交流、激发跳舞冲动的音乐节。
“ 没有标签与定义，没有身份上的疏离感，一个纯粹的音乐环境，人类的感知世界在这里彻底被打开。在PLAYGROUNDZ经历的是一场一生中绝对只有一次的事件，它成分纯粹，没有强烈的商业性目的，在两天时间里感受最纯洁精神的自由世界。 ”
---MixMag China
Playgroundz是一个专注于户外环境的电子音乐节，在2019年首次举办的重庆武隆仙女山国家森林公园，在壮丽的日落观景台和巨大篝火圆顶建筑，Playgroundz为参与者创造了自然与人文交融的音乐体验。
在这个项目中，Goodstuff参与了品牌概念开发、品牌定位，并负责品牌视觉设计的延伸和更新。我们基于品牌原有的Logo，重新设计了PLAYGROUNDZ的品牌系统，灵感来源于字母”G”的形态、跳舞和火焰的元素，将原始跳舞冲动与品牌基因融合在一起。
“ 没有标签与定义，没有身份上的疏离感，一个纯粹的音乐环境，人类的感知世界在这里彻底被打开。在PLAYGROUNDZ经历的是一场一生中绝对只有一次的事件，它成分纯粹，没有强烈的商业性目的，在两天时间里感受最纯洁精神的自由世界。 ”
---MixMag China
Playgroundz是一个专注于户外环境的电子音乐节，在2019年首次举办的重庆武隆仙女山国家森林公园，在壮丽的日落观景台和巨大篝火圆顶建筑，Playgroundz为参与者创造了自然与人文交融的音乐体验。
在这个项目中，Goodstuff参与了品牌概念开发、品牌定位，并负责品牌视觉设计的延伸和更新。我们基于品牌原有的Logo，重新设计了PLAYGROUNDZ的品牌系统，灵感来源于字母”G”的形态、跳舞和火焰的元素，将原始跳舞冲动与品牌基因融合在一起。
©GoodStuff Studio 2023
GOODSTUFF IS A DESIGN STUDIO BASE IN LONDON🌍️. OUR WORKS FOCUS ON CULTURAL VISUAL COMMUNICATION🎭️. WE PROVIDE BRANDING, VISUAL IDENTITIES, PACKAGING, AND WEBSITE DESIGN IN THE MUSIC AND FASHION INDUSTRY😎️. GOODSTUFF SHARES A CORE ETHOS: CULTURE OVER DESIGN︎.
©Goodstuff Studio
jamesleework@outlook.com
jamesleework@outlook.com