FRESH
Client: FRESH CLUB Beijing - 13 GROUP
Presents： GOODSTUFF STUDIO
Graphic Designer: JamesLi_Goodstuff Studio
Year: 2020
Category: Branding, Visual Identity
Goodstuff Studio has designed a brand new visual identity system for FRESH, a new HIP-HOP club under the Thirteen Group in Beijing.
FRESH is a club that focuses on HIP-HOP music, aiming to bring a unique and fresh experience to Beijing's nightlife while representing the fusion of classic music culture and contemporary style. To convey this concept, Goodstuff Studio selected a classic retro font as the primary logo to showcase the roots of HIP-HOP music culture. Additionally, they created a refreshing bubble as an auxiliary graphic that can be abstractly applied in various contexts, including storefront designs and social media videos.
The visual design of the FRESH club cleverly incorporates a large logo onto a pink building, leaving a lasting impression. This distinctive symbol exudes a strong sense of design and visual impact, making it a standout emblem in Beijing's nightlife scene.
FRESH is a club that focuses on HIP-HOP music, aiming to bring a unique and fresh experience to Beijing's nightlife while representing the fusion of classic music culture and contemporary style. To convey this concept, Goodstuff Studio selected a classic retro font as the primary logo to showcase the roots of HIP-HOP music culture. Additionally, they created a refreshing bubble as an auxiliary graphic that can be abstractly applied in various contexts, including storefront designs and social media videos.
The visual design of the FRESH club cleverly incorporates a large logo onto a pink building, leaving a lasting impression. This distinctive symbol exudes a strong sense of design and visual impact, making it a standout emblem in Beijing's nightlife scene.
“So FRESH.”
Goodstuff studio为十三集团旗下的新HIP HOP俱乐部FRESH北京设计了全新的VI系统。
FRESH是一个以HIP HOP音乐为主的俱乐部，旨在为北京的夜生活带来独特而新鲜的体验，同时代表着经典音乐文化与时尚品味的结合。为了体现这一理念，Goodstuff选择了一款经典复古字体作为标识，以展现嘻哈音乐文化的根源。另外还设计了一个清新的气泡作为辅助图形，可在各种场景中抽象运用，包括店面设计和社交媒体视频。
FRESH俱乐部的视觉设计在粉色建筑上巧妙地运用了巨大的LOGO，给人留下深刻的印象。这个标识独具设计感和视觉冲击力，成为北京的夜生活场景中独树一帜的标识。
©GoodStuff Studio 2023
GOODSTUFF IS A DESIGN STUDIO BASE IN LONDON🌍️. OUR WORKS FOCUS ON CULTURAL VISUAL COMMUNICATION🎭️. WE PROVIDE BRANDING, VISUAL IDENTITIES, PACKAGING, AND WEBSITE DESIGN IN THE MUSIC AND FASHION INDUSTRY😎️. GOODSTUFF SHARES A CORE ETHOS: CULTURE OVER DESIGN︎.
©Goodstuff Studio
jamesleework@outlook.com
jamesleework@outlook.com