F.A.M Records
Client: TAIHE太合音乐-A Pack of F.A.M
Presents： GOODSTUFF STUDIO
Graphic Designer: JamesLi_Goodstuff Studio
Year: 2022
Category: Branding, Visual Identity
Our goal was to help F.A.M become one of the leading urban music labels, establishing a trendy, sophisticated, and atmospheric music dreamland.
Goodstuff Studio designed a fresh brand identity system for F.A.M, a urban music label under Taihe Music. F.A.M represents urban music and lifestyle, and Taihe Music had multiple expectations for this brand.
When designing the visual identity for F.A.M, we aimed to achieve a sense of both fashion and closeness. Therefore, we chose the imagery of a small house, symbolizing a loving and fashionable family known as "It's the F.A.M." This imagery also represents an enthusiastic and open community, welcoming everyone to join us, "Join the F.A.M."
By developing a cohesive visual identity system that aligns with F.A.M's values and target audience, we helped them stand out in the competitive urban music industry and built a strong and beloved brand.
Goodstuff Studio designed a fresh brand identity system for F.A.M, a urban music label under Taihe Music. F.A.M represents urban music and lifestyle, and Taihe Music had multiple expectations for this brand.
When designing the visual identity for F.A.M, we aimed to achieve a sense of both fashion and closeness. Therefore, we chose the imagery of a small house, symbolizing a loving and fashionable family known as "It's the F.A.M." This imagery also represents an enthusiastic and open community, welcoming everyone to join us, "Join the F.A.M."
By developing a cohesive visual identity system that aligns with F.A.M's values and target audience, we helped them stand out in the competitive urban music industry and built a strong and beloved brand.
“It’sTheF.A.M”
我们的目标是帮助F.A.M成为代表都市音乐的厂牌之一，建立这个带着潮流、精致和氛围感的音乐梦境。
Goodstuff Studio为太合文化旗下的都市音乐厂牌F.A.M设计了一个全新的品牌形象系统。F.A.M代表着都市音乐和生活方式，太合音乐寄予了这个品牌多重期望。
在设计F.A.M的视觉识别图形时，我们希望实现一个既时尚又亲近的感觉，因此，我们选择了一个小屋的形象，象征着一个充满爱和时尚的大家庭， 被称为“It's the F.A.M.”，这个形象也代表着一个热情开放的社区，欢迎每个人加入我们的行列，"Let'sJointheF.A.M"。
通过开发符合 F.A.M 价值观和目标受众的有凝聚力的视觉识别系统，我们帮助他们在竞争激烈的城市音乐行业中脱颖而出，并建立了一个强大且深受喜爱的品牌。
©GoodStuff Studio 2023
GOODSTUFF IS A DESIGN STUDIO BASE IN LONDON🌍️. OUR WORKS FOCUS ON CULTURAL VISUAL COMMUNICATION🎭️. WE PROVIDE BRANDING, VISUAL IDENTITIES, PACKAGING, AND WEBSITE DESIGN IN THE MUSIC AND FASHION INDUSTRY😎️. GOODSTUFF SHARES A CORE ETHOS: CULTURE OVER DESIGN︎.
©Goodstuff Studio
jamesleework@outlook.com
jamesleework@outlook.com