BLOC
Client: BLOC Beijing
Presents： GOODSTUFF STUDIO
Graphic Designer: JamesLi_Goodstuff Studio
Year: 2022
Category: Branding, Visual Identity
Our goal is to help BLOC become an iconic name in the art and music block of urban lifestyle in Beijing.
BLOC Beijing is a vibrant entertainment and art district, aiming to become a rising force in the entertainment business. The district spans approximately 4,000 square meters and consists of three levels: the Hip hop club - BALLROOM, Terrace Lounge Cafe - CACHE, and the private party space - YUMMY. "BLOC" represents "block" offline and "Block" online, symbolizing continuous exploration and innovation. We integrate business models, concepts, and culture through fashion, art, and music.
The DNA of BLOC lies in modularity, a sense of community, interactive neighborhoods, diversity, and creativity. We believe that BLOC should embrace "street creativity - neutral, concise, and chic" as the key theme, encompassing creativity and inclusive simplicity.
BLOC Beijing is a vibrant entertainment and art district, aiming to become a rising force in the entertainment business. The district spans approximately 4,000 square meters and consists of three levels: the Hip hop club - BALLROOM, Terrace Lounge Cafe - CACHE, and the private party space - YUMMY. "BLOC" represents "block" offline and "Block" online, symbolizing continuous exploration and innovation. We integrate business models, concepts, and culture through fashion, art, and music.
The DNA of BLOC lies in modularity, a sense of community, interactive neighborhoods, diversity, and creativity. We believe that BLOC should embrace "street creativity - neutral, concise, and chic" as the key theme, encompassing creativity and inclusive simplicity.
我们的目标是帮助BLOC成为北京城市生活中艺术和音乐街区的标志性名称。
BLOC Beijing是一个充满活力的娱乐艺术街区，旨在成为娱乐商业领域的新兴力量。该街区占地约4000平方米，分为三层，包括Hip hop俱乐部-BALLROOM、日本烧鸟餐厅鸟炽YAKITORI、露台休闲咖啡厅-CACHE和私人派对空间YUMMY。"BLOC"在线下代表着"街区"，在线上代表着"区块"，寓意着不断跨越路径、融合创新。我们通过时尚、艺术和音乐将商业模式、观念和文化融合在一起。
BLOC的基因里模块化、街区感、社区互动、多元文化和创造力是主要的元素，我们认为BLOC应该选择”街头创造力-中性化简练洒脱的时髦”作为关键词，这涵盖了创造力和简约包容性的两个层面。
BLOC Beijing是一个充满活力的娱乐艺术街区，旨在成为娱乐商业领域的新兴力量。该街区占地约4000平方米，分为三层，包括Hip hop俱乐部-BALLROOM、日本烧鸟餐厅鸟炽YAKITORI、露台休闲咖啡厅-CACHE和私人派对空间YUMMY。"BLOC"在线下代表着"街区"，在线上代表着"区块"，寓意着不断跨越路径、融合创新。我们通过时尚、艺术和音乐将商业模式、观念和文化融合在一起。
BLOC的基因里模块化、街区感、社区互动、多元文化和创造力是主要的元素，我们认为BLOC应该选择”街头创造力-中性化简练洒脱的时髦”作为关键词，这涵盖了创造力和简约包容性的两个层面。
©GoodStuff Studio 2023
GOODSTUFF IS A DESIGN STUDIO BASE IN LONDON🌍️. OUR WORKS FOCUS ON CULTURAL VISUAL COMMUNICATION🎭️. WE PROVIDE BRANDING, VISUAL IDENTITIES, PACKAGING, AND WEBSITE DESIGN IN THE MUSIC AND FASHION INDUSTRY😎️. GOODSTUFF SHARES A CORE ETHOS: CULTURE OVER DESIGN︎.
©Goodstuff Studio
jamesleework@outlook.com
jamesleework@outlook.com