JAMES LI WORKS

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BLOC Identity


Client: BLOC Beijing
Designer: James Li 

Year: 2022

Category: Branding Identity, Motion

Project Overview


Our goal is to help BLOC become an iconic name in the art and music block of urban lifestyle in Beijing.

BLOC Beijing is a vibrant entertainment and art district, aiming to become a rising force in the entertainment business. The district spans approximately 4,000 square meters and consists of three levels: the Hip hop club - BALLROOM, Terrace Lounge Cafe - CACHE, and the private party space - YUMMY. "BLOC" represents "block" offline and "Block" online, symbolising continuous exploration and innovation. We integrate business models, concepts, and culture through fashion, art, and music.

The DNA of BLOC lies in modularity, a sense of community, interactive neighbourhoods, diversity, and creativity. We believe that BLOC should embrace "street creativity - neutral, concise, and chic" as the key theme, encompassing creativity and inclusive simplicity.